Built on the Antropos architectureAntropos People
People analytics with anthropological depth
Close the gap between the internal and external perception of your employer brand by crossing internal surveys with the analysis of public market reviews.
The problem
Companies don't know whether their internal culture narrative matches what the market perceives. Systematic data crossing internal surveys and public reviews is missing — and HR decides without a comparative baseline.
Who it's for
- HR Directors and Managers
- Employer Branding and Culture
- People Analytics teams
- Retention and recruiting consultants
- C-suite focused on the employer brand
What the platform delivers
Internal × external convergence
Crossing internal surveys with public reviews for a 360º view of perception.
Smart EVP classifier
Automatic categorization into twelve EVP categories via AI, with multi-model validation.
Competitive benchmark
Comparison against a group of reference companies in the Brazilian market.
Perception by dimension
Eight anthropological dimensions with structuralist analysis of culture.
Demographic analysis
Segmentation by gender, race and generation — anonymized and LGPD-compliant.
Temporal evolution
Timeline of collection waves with the trend of changing perception.
In numbers
53,520
internal survey responses
88,392
public reviews analyzed
8
anthropological dimensions
12
EVP categories
Differentiators
Structuralist anthropological framework
Applied to HR data — a unique approach in the Brazilian market.
Dual data layer
Combines primary internal research with public data for a 360º view.
Native LGPD compliance
Formal data-processing terms, DPIA and access policy.
Multi-model classifier
Comparative validation across models for optimized precision and cost.
Truly understand your employer brand
Book a demonstration and see internal and external perception side by side.